Ecommerce Online Gift Store
Ecommerce website, giftcityuk.com was built by BWB Business Website Builders. This state-of-the-art ecommerce website for Gift City UK Ltd features an online gift store selling a stunning range of gifts for women, men, children, plus gifts for home & garden. In addition, Gift City UK offer a comprehensive selection of personalised gifts which required many different dfferent personalisation options to be incorporated within the personalised product range.
With very specific needs and requirements, Gift City UK is the kind of small/medium size independent business that BWB Business Website Builders love to work with. We were able to design the website and build it, incorporating the Gift City UK corporate colours and logo, as well as design and feature their main product categories in a user-friendly visual format. Being flexible and able to adapt the website design to their precise needs was the most enjoyable and rewarding aspect of the project.
As Gift City UK stock thousands of products, the website design needed to ensure the finished site was visually attractive, conveyed the broad choice of available gifts and was easily navigable by online shoppers. In addition, the customer migration process from product browsing , choosing a gift, adding it to the basket and paying for it, needed to be seamless, logical and straightforward.
The biggest challenge was incorporating the varied choices for product personalisation. Personalised mugs indicating choices for type of drink, milk, sugar etc., plus the option to add a name and/or message was a very different challenge to personalised drinks coasters featuring a favourite pet where the customer needs to be able to upload a pet photo as part of the order process.